As a direct impact of reducing the prospecting time between 10 and 20% per rep, prospecting meetings have increased in excess of 30% over the last 12 months.

The challenge

Like many emerging companies, we have a continued focus on growing our sales team. The core of our business development strategy is outreach and, therefore, finding quality leads. However, one of the challenges we faced was a significant amount of time spent researching prospects. Our team was highly disappointed with the productivity and results we were getting along the way.

The second crucial challenge was finding the balance between the quantity and quality of business development prospecting. Like many other businesses, Digital Media Stream faced poor quality prospects and a high bounce rate. So, we were determined to overcome these challenges and started looking for opportunities.

Story

Our team selected and tested several tools, with Snov.io among them. We liked Snov.io because it’s an easy-to-use platform that does not require any deep technical knowledge, so our sales team can pick this up and run very quickly.

Three Snov.io tools had a particularly positive impact on our sales outreach program.

• Email Finder: We particularly find using the bulk email finder functionality handy as we can use some of our targeted prospect lists rather than locating contact information on an individual basis. The added benefit of having a Chrome plug-in makes life easy for our team to benefit from the data at a click of a button.
• Email Verifier: As I mentioned, before Snov.io, our prospecting process was suffering from low-quality leads. But now, with an integrated email verification tool, this challenge is in the past.
• Technology Checker helped us understand what technologies our prospects use to position our services most effectively.

The results

Our experience with Snov.io has been nothing but positive, and we enjoy our results steadily improving day by day. The sales team at Digital Media Stream has benefited considerably from using Snov.io. As a direct impact of reducing the prospecting time between 10 and 20% per rep, prospecting meetings have increased in excess of 30% over the last 12 months.

The result of refining the sales prospecting processes with the help of Snov.io has yielded a great return. Snov.io meets our expectations, and the platform continues to grow in functionality, which is a great bonus.

The experience

If you feel like your sales need a game changer, give Snov.io a shot as we did over two years ago. Snov.io offers game-changer tools that can finally make deals happen.