Latent is a custom software development agency specializing in building Healthcare and Fintech digital solutions. With over 8 years of experience, the company delivers tailored software and app development, cloud infrastructure setup, and DevOps services.
Latent primarily works with small and medium-sized businesses. Latent provides high-load mobile and web applications for clinical research organizations, pharma companies, API manufacturers, healthtech ventures, and fintech startups, helping them elevate their business capabilities through digital transformation.
Company size: 68+ employees
Headquarters: Pune, Maharashtra
The challenge
Our outreach process was completely manual, making it tedious and difficult to maintain a consistent daily workflow. As a company engaging with high-level decision-makers, we needed a solution to automate outreach while keeping interactions warm and personalized.
Story
We started using Snov.io to reach our target ICPs daily and initiate more meaningful conversations with potential clients. Our strategy focused on IT heads, CTOs, and HR heads.
The main Snov.io features we used for our outreach efforts were personalized connection requests and automated follow-up and message sequences.
“Since we implemented Snov.io LinkedIn automation, the number of accepted connection requests and the initial response rate increased.”
Here’s how we structured our messaging:
- We began our sales cadence with a warm intro email that referred to a pain point specific to our target ICP. If a prospect replied, we continued the conversation manually to tailor our approach. For those who didn’t respond, we created an automated sequence, following up once every week, with a total of three follow-ups.
The results
- Increased connection acceptance rates
- Improved initial response rates to connection requests
The experience
Since implementing Snov.io’s LinkedIn automation, we’ve seen a noticeable improvement in the number of connection requests being accepted, as well as an increase in the initial response rate. The ability to automate connection requests and messaging made our outreach efforts more efficient.
We would definitely recommend Snov.io to agencies looking to optimize their cold outreach on LinkedIn.