The open rate for the emails sent to leads collected and verified with Snov.io tools went from 25% to 73% in just one month, which resulted in 95 business meetings with potential customers.

The challenge

At Okisam, we were having a hard time capturing and generating qualified leads for one of our clients. The client’s product was a software for online English classes and remote modules for language academies. We knew our buyer persona, their pain points and the message we wanted to convey to connect with them. However, we had problems finding businesses that could end up being potential customers and users of the tool.

First, being a B2B client, we searched for potential customers using LinkedIn. To segment, we used Sales Navigator which allowed us to set a series of filters to find our target audience. However, the reality is that the process was not that optimal and we ended up with many unqualified profiles, making it difficult for us to find the suitable people.

The solution

When we discovered Snov.io, it opened up a wide range of possibilities which completely changed our strategy. With Snov.io, we collected profiles of language schools on Google Maps, giving us a large amount of valuable information and letting us carry out campaigns by location.

Once we had the list of companies we wanted to reach out to, thanks to Snov.io we managed to extract both verified emails and the target employees’ LinkedIn profiles at each academy.

This made our work easier for multiple reasons: on the one hand, we could contact the people with the decision-making power directly on LinkedIn, avoiding wrong leads and gatekeepers; and on the other, we were able to launch email marketing campaigns to verified email addresses, achieving great results through an alternative channel.

The results

From that moment on, Snov.io became a fundamental part of our Growth Hacking strategies. In just over a year, we managed to increase the lead conversion rate by 35% thanks to new processes that included Snov.io as a prospecting tool (using Bulk Domain Search) and email extractor (with Email Finder Chrome extension). To validate the emails we find and keep the lists clean, we also use the Email Verifier.

The open rate for the emails sent to leads collected and verified with Snov.io tools went from 25% to 73% in just one month, which resulted in 95 business meetings with potential customers.

The experience

At Okisam, we always recommend the various functionalities of Snov.io to our clients who are looking for better results in both their lead generation and email marketing campaigns. If you know how to take advantage of it in your business or field, Snov.io is undoubtedly a tool that will help you increase conversions and, consequently, sales.